Cookie settings
Last updated: 4 November 2026
Cookies are small files a website stores in your browser. We only use analytics cookies if you agree, and you can change your mind at any time.
This opens the cookie panel where you can accept or decline analytics cookies. If nothing appears, your browser may be blocking it. You can also delete this site’s cookies in your browser settings.
Cookies we always use
These remember the choice you made about cookies, and protect the services we use from automated attacks. The site cannot work properly without them.
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
__hs_cookie_cat_pref | HubSpot | Remembers which types of cookie you accepted | 6 months |
__hs_opt_out | HubSpot | Remembers that you declined, so we don’t ask again on every page | 6 months |
__hs_initial_opt_in | HubSpot | Stops the cookie panel reappearing on every page in strict browsing modes | 7 days |
__cf_bm | Cloudflare, for HubSpot | Tells people apart from bots | 30 minutes |
cf_clearance | Cloudflare | Records that your browser has passed our security check, so you aren’t checked again on every visit | Up to a year |
Analytics cookies, only if you agree
These let HubSpot recognise you when you come back, so we can see which pages and campaigns are useful. If you ask us for something, such as a Buyer’s Ten report, they let us see how you found us.
| Cookie | Set by | What it does | How long it lasts |
|---|---|---|---|
__hstc | HubSpot | The main tracking cookie: records when you first and last visited, and how many visits you have made | 6 months |
hubspotutk | HubSpot | Identifies your browser, so a form you fill in can be linked to your earlier visits | 6 months |
__hssc | HubSpot | Keeps track of the current visit | 30 minutes |
__hssrc | HubSpot | Tells whether you have restarted your browser, to count visits correctly | Until you close your browser |
HubSpot sets these cookies and occasionally changes their names or how long they last. Its current list is on HubSpot’s website.
Other things we store in your browser
The Buyer’s Ten saves your answers in your browser’s local storage, so you can leave and pick up where you left off. They stay on your device and are only sent to us if you ask for your report. Clearing this site’s data in your browser removes them.
Analytics without cookies
We also use Cloudflare Web Analytics, which counts visits without cookies and without identifying you.
Our booking page
The calendar on our booking page is provided by HubSpot and loads from HubSpot’s own site. HubSpot may set its own cookies inside it.
For more about how we use personal data, see our Privacy Policy.